The recent surge of FAST (Free Ad-Supported Television) services has brought us full circle to linear, passive, and ad-supported channels. The resurgence of FAST channels is not only altering how we watch TV but is also reshaping the streaming industry's landscape.
In the ever-evolving landscape of media consumption, a term has emerged that holds the promise of revolutionizing the way we access and experience content: OTT. But what exactly does this acronym stand for, and why is it generating so much buzz?