In the age of streaming and on-demand content, traditional TV advertising has become less effective, and advertisers are looking for new ways to reach audiences. Enter T-Commerce, a new concept that combines entertainment content with e-commerce functionality to create a seamless shopping experience for viewers.
In today's rapidly evolving entertainment landscape, it's becoming increasingly important for companies to think outside the box when it comes to marketing their products and services. One strategy that has proven particularly effective is cross-pollination marketing.
AVOD services offer more accessible access to content. While SVOD services offer exclusive content that can only be accessed by paying subscribers, AVOD services offer a wider range of content that is freely available to anyone with an internet connection.