In today's fast-paced digital landscape, where consumer behavior evolves at the speed of a click, traditional methods of advertising are undergoing a radical transformation. Enter programmatic advertising – a cutting-edge approach that's revolutionizing the way brands connect with their target audience.
Artificial intelligence (AI) is transforming the advertising landscape, and nowhere is this more evident than in the world of streaming platforms. AI allows for more targeted advertising, as companies can use data to identify specific demographics and interests.